What started as a small collection has evolved with each drop to include everything from On's beloved ultra-cushioned sneakers to a wide range of technical activewear. The pair has been collaborating since 2022, seamlessly melding LOEWE's distinct craftsmanship and innovative vision with On's technical know-how.
LOEWE × On is a shared exploration of performance and craft — a vision for a more sustainable future. The brands have reimagined long-established craft skills, combining a focus on sustainability with an emphasis on applying the handmade to technical pieces.
As On's International Design Manager put it: "Collaborations are interesting when both parties are striving for quality, but each brings their own style. It's when opinions meet or even diverge that the best concepts are born."
